Director Content and Creative Services
Company: Bimbo Bakeries USA
Location: Horsham
Posted on: May 8, 2024
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Job Description:
Director Content and Creative Servicesreq38915Employment
Type:
RegularLocation: HORSHAM,PAHave you ever enjoyed Arnold, Brownberry
or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps
snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If
the answer is yes, then you know Bimbo Bakeries USA!More than
20,000 associates in bakeries, sales centers, offices and on sales
routes work to ensure our consumers have the freshest products at
every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity,
promotes development and allows our associates to be their
authentic selves. Description: Come join the largest baking company
in the world and our family of 20,000 associates nationwide!Top
Reasons to Work at Bimbo Bakeries USA:Great Annual Salary range -
$136,800 - $191,500 Annual Bonus EligibilityComprehensive Benefits
PackagePaid Time Off401k & Company MatchPosition Summary:Bimbo
Bakeries USA (BBU) has a successful track record of commercial
transformation initiatives and is undergoing a marketing
transformation to accelerate our Branded growth. Specifically,
Bimbo Bakeries U.S. seeks a Director of Content & Creative Services
who will be critical in elevating our creative effectiveness and
efficiency. This role has a team of 5+ associates and reports to
the Vice President of Media & Marketing Transformation, who runs
the Marketing Center of Excellence Team at Bimbo Bakeries USA. This
is a remote position, candidates must reside in the USA. preferred
locations are Philadelphia , PA or Chicago, ILKey Job
Responsibilities:Partner with the VP of Media & Marketing
Transformation to elevate creative effectiveness and efficiency by
delivering, defining, and driving the adoption of transformation
projects, tools, and training across the enterprise.Responsible for
the end-to-end content development process from concept ideation,
pre-production work, on-set direction, and final execution of all
assets aligned to brand strategies and standards.Coach brand teams
and cross-functional partners on how to drive consistent
storytelling excellence across all consumer touchpoints, aligned to
best-in-class brand assets.Oversee the BBU Way for Social Strategy
and consult with brand teams on executing, including influencer
selection and management.Oversee social listening reporting and our
approach to agile marketing to break into cultural
conversations.Responsible for centralized agency management and
governance (internal and external), holding our agencies
accountable to pre-defined deliverables and standards. Excludes our
Media Agency of Record.Oversees the process and governance for
fonts, our digital asset management (DAM) platform, and maintenance
of brand books and style guidelines.Oversee Content Managers who
participate on our Learning Labs Development Team and run our
brand-building experiments.Co-author with corporate comms, legal,
finance, and procurement marketing policies.Partners with
cross-functional associates to identify data and technology
requirements, running RFPs as needed.Regularly present to Bimbo
Bakeries USA and Grupo Bimbo leaders.Build, lead, and mentor a
forward-thinking team, providing guidance, coaching, and
development opportunities to foster growth and improve
performance.Remote with travel role, with preferred locations in
Philadelphia or Chicago.Ability to travel 10-20% domestically
and/or internally for internal meetings, conferences, and/or
creative shoots.#LI-VB1 Position Requirements:Key Behavioral
Competencies:Leading change gives you energy, even when you hit
roadblocks.A leader with a proven ability to motivate and grow
their people, using empowerment as a lever.Relationship builder who
practices empathy and respects diverse backgrounds and needs.
Authentically builds credibility and followership through courage
and self-awareness, resulting in allies. Recognizes others for
their accomplishments and finds opportunities to celebrate big and
small wins. Confidence in managing complexity, uncertainty, and
ambiguity. Strong problem-solving and analytical skills; ability to
determine critical issues and develop effective action plans.
Effective verbal and written communication skills, with the ability
to use storytelling to influence decisions.Gritty and resourceful
when necessary.Trusted to make well-informed decisions and take
evidence-based risks. A self-starter who can meet deadlines, is
well organized and can work autonomously. A strong project manager
with expertise in designing ways of working across a global,
matrixed organization.Experience working in a remote team setting
under pressure and in a fast-paced environment. Education and Work
History:10+ years of relevant experience in agency and/or brand
roles.Bachelor's degree in marketing, or a related field required -
a master's degree preferredMinimum 5+ years of deep digital
experience.Consumer Packaged Goods (CPG) experience is a
plus.Understanding the inner workings of agencies across creative,
packaging, digital, social, and PR.Collaborations with peers in
consumer insights and media, driving consumer-centric
activations.Strong understanding of content production.Experience
co-creating with creators and influencers.Experience with packaging
design, aligned to best practices to stand out on the
shelf.Understanding of website functionality, architecture, user
interfaces, and navigation to consult with brand teams when
planning enhancements and launching new websites.The physical and
mental demands described in each job posting are representative of
those that must be met by an associate to successfully perform the
essential functions of each job. Reasonable accommodations may be
requested to enable qualified individuals with disabilities to
perform the essential functions of each job.Bimbo Bakeries USA is
an equal opportunity employer with a policy that provides equal
employment opportunity for applicants and employees regardless of
race, color, religion, sex (including pregnancy, sexual
orientation, or gender identity), national origin, age, disability,
genetic information, marital status, veteran status, any other
classification protected by law.
Keywords: Bimbo Bakeries USA, Bel Air North , Director Content and Creative Services, Executive , Horsham, Maryland
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