End User Specialist

Company: Lawless Group
Location: Denver
Posted on: February 16, 2026

Job Description:

Job Description Job Description Summary The End User Specialist position will execute and implement organizational strategies with the core Lawless Group end users to increase product demand and sell through at the field level. The End User Specialist will manage the field relationships (regional, district, and territory) and ensure that he/she is engaged and assisting our key users' partners and target end users in the field to gain market share and converting new target end users through training, sampling, and customer conversions. The End User Specialist will engage the end user directly and coordinate the execution of those objectives and work plans through our manufacturer partners and Lawless personnel. The End User Specialist will report to the President and will assist and communicate with the product development team (manufacturers) for NPD and VOC work. Duties • Assist the sales team in growing sales, market share, and profit of a given geographic territory. • Work with local Territory Sales Managers to coordinate efforts to target large professional end user accounts. • Building relationships with key organizations and training arms of those organizations. • Obtain and maintain knowledge of the marketplace (users, applications, products, competition, and distribution channels). • Deliver product presentations and safety training to end users. • Work with key professional end user accounts to convert competitive products to brands we represent in the local market. • Work with product management to identify new product opportunities and execute field testing. • Occasionally provide support in areas such as product training, event participation and joint sales calls with distribution centers. • Work with the territory sales managers on efforts to train, coach and mentor the team for continuous improvement in performance. • Provide feedback from the field to corporate management such as product and application trends related to new product development, quality and performance of various products, trends in competition, end users and channels of distribution, and market acceptance of new product launches. • Utilize internal/external CRM tool to report on all activities including, but not limited to promotions, campaigns, sales calls and conversation activities. • Utilize the CRM tool to enter tasks, opportunities, contacts and any other pertinent information daily to ensure information is up to date and accurate on the funnel and other activity is accounted for in salesforce.com. • Work with manufacturers who have the CRM tool and communicate best practices, suggestions, competitive information, and constructive feedback to increase our efficiency with salesforce.com. • Follow guidelines for service levels, develop relationships and provide appropriate service to our customer base, expedite market acceptance of new, derivative, and current products within the portion of manufacturers with the appropriate level of customer intimacy. Working Conditions: • This position requires more than a normal 40-hour work week. Specific hours to be on site will be determined by the manager. • Willing to work early mornings, evenings and weekends when necessary. • This is an onsite position with 75% travel by car including some overnight stays when necessary. Travel may also include flying to and from meetings. • Normal hearing and vision are essential for conversations, receiving information, and preparing documents. Requirements • Bachelor’s degree from and accredited college/university or 5 years of sales experience. • Demonstrated experience working with end users specifically in industrial and distribution. • Experience in a fast-paced, team, and customer service environment. • Experience with presenting, holding sales meetings and product training. • Demonstrated track record for past sales growth. Nice To Haves • Strong business acumen and mathematical skills. • Process and detail oriented. • Ability to build trust, creditability and sustain productive customer relationships. • Results driven and self-motivated. • High energy and sense of urgency. • Ability to exhibit creativity and innovation when contributing to organizational and individual objectives. • Ability to respond positively to change, embracing and using new practices or values to accomplish goals and solve problems. •Ability to work in a fast-paced environment and to seek supervisory assistance as appropriate. • Ability to problem solve while exhibiting judgment and a realistic understanding of issues. • Strong written and verbal communication skills. • Strong organizational and planning skills. • Strong negotiation skills. • Proficient knowledge of Microsoft Office (including Outlook, Excel, Word and PowerPoint). Benefits Health, Vision, and Dental on the first month following employment. 401(k) savings plan with 4% company match. Individual and voluntary Health Savings Account (HSA) with High-Deductible Plan. $25,000 life insurance policy paid by the Company to all employees. PTO, Paid Holidays and Sick Days. Birthday off with pay. The Lawless Group is an equal employment opportunity employer. Employment decisions are based solely on qualifications, merit and business needs, and not on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, marital status, citizenship, genetic information, or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Work Remotely Flexible work from home options available

Keywords: Lawless Group, Bel Air North , End User Specialist, Sales , Denver, Maryland